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Feenixx Poster Packaging |
If you are new to
retailing posters, then the first thing you must decide is what kind
of posters you want to offer. The basic choice is between non-laminated and laminated.
Non-Laminated Posters.
The big advantage is that they sell for less, both wholesale and
retail. Some mail order and Internet businesses prefer them because the
customer cannot physically see the quality of what he or she is
buying. This provides the retailer with the opportunity for larger
markups in terms of percentages. Frame shops favor them because they
want the framing business. They are often used for promotional
purposes.
Laminated Posters
Our posters are totally encapsulated in heavy 3 mil plastic, to
provide protection and permanence. This "value added" results
in higher prices.
Laminated posters are a must for the educational market as kids
cannot destroy them as they can paper posters. In fact, teachers
tell us that they put them on the floor and let young children
crawl all over them.
Over the past few years, more and more of our brick-and-mortar
retail store customers have switched over to laminated posters.
Their buyers consistently tell us that their customer sees a paper
poster as something that can be easily destroyed, thus it is a
disposable short-life "throw away" product. On the other hand, they
see that our heavy lamination will have a very long life. The
consumer takes into account total cost. Our posters are really big
(2 x 3 feet). Even a simple stock frame from discounters like
Wal-Mart and Target costs $35 to $50. Custom frames cost at least
$150. The heavy lamination precludes the need for a frame. Thus even
though a laminated poster may cost him or her more, the consumer
sees the additional cost as being more than offset by the many
advantages.
Many of our retail customers who have historically sold only
non-laminated posters have tested the laminated ones. In almost
every case, they found that sales increased significantly, often by
as much as 50%. Since the laminated posters carry much larger
margins, they turned out to be far more profitable. Almost all have
switched over to laminated. Laminated posters now account for over
75% of our sales. This reflects their great popularity.
We recently introduced two packaging styles: Jumbo and Deluxe. They
make it easy for retailers to now offer both laminated and
non-laminated posters. For more information, see below. |
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Feenixx Posters are available in four
styles. |
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Flat (Unpackaged)
No packaging. Posters are shipped to you flat or rolled,
depending on the quantity. They are great for mail order companies as they can roll several posters
together and ship them in a smaller box. That reduces shipping
costs. Excellent for frame shops as they want the framing
business. |
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Standard Packaging
The poster is rolled, inserted into a 1-inch diameter poly-vinyl tube,
designed to fit into flip-page merchandiser cabinets.
Standard posters have two labels. The main label shows a
photo of the poster so that customer is sure that he or she has
the right one. It has a large, easy-to-read UPC bar code. A
second label is placed at the end of the tube, making it easy to
find it in a flip-page merchandiser. |
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Typical Standard
Packaging Label |
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Laminated
The poster is completely encapsulated in heavy 3 mil plastic.
This makes it extremely durable. These are a must for the
educational markets. |
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Deluxe Laminated Posters |
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Our heavy laminated posters are rolled and inserted into a 1.5" x 24" transparent soft
vinyl plastic tube. This larger tube size provides adequate
space for a huge 4" x 5" label. It is used to show a large
picture of the poster, accompanied by descriptive text (see
below). The transparent tube lets the customer see the quality
of the poster.
Deluxe Posters come with a self-adhesive hang tab.
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The large display label
results in a self-contained package that frees the posters from
being confined to a central merchandiser. They can just as easily be
placed in a bin or box just about anywhere you want. But we've
taken that one step further. Both of these new packaging styles come
with easily applied self-adhesive hang tabs. This permits the
posters to be hung on pegboard and slat wall hooks. This, in turn,
gets them out of bins and lets them be displayed on walls along with
subject-related merchandise, such as books, magazines, toys, animal
replicas, nature specimens, etc. We don't know how you will
merchandise the posters - bin or hook - so we simply include them
with the posters. It's entirely up to you to decide if you will use
them or not.
These new styles offer great flexibility in merchandising.
Posters can now be easily offered on free-standing displays used in
connection with promotions or exhibits. They are great for small
stores that may want to carry only a few selected titles and thus
cannot justify the expense and space requirements of a merchandiser.
Posters can also be offered in kiosks and even on magazine stands.
They offer one other advantage that has never before been
available. Because of merchandiser restraints, retailers have
historically carried either laminated or non-laminated. Each of
these packaging style has a unique UPC number, permitting retailers
to easily carry both. This mean that you can carry the non-laminated
Jumbo posters for the price conscious consumer and the laminated
Deluxe posters for the value conscious one. |
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Large labels used with
Deluxe (laminated poster) packaging
Jumbo (non-laminated) label is identical except for different border
color, product specifications
and bar coded UPC number. |
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Stock Numbers - SKUs |
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All Feenixx posters carry a
basic four-digit stock number, a letter followed by 3 numbers. For
example, Mammals is A151. To indicate the style that you want,
add one more letter |
| A151F |
Add "F" for Flat |
| A151S |
Add "S" for Standard |
| A151L |
Add "L" for Laminated |
| A151D |
Add "D" for Deluxe |
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UPC Bar Codes |
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Standard, Laminated, Deluxe
and Jumbo posters each have unique UPC numbers and come with bar
code labels. |
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Easy Data Entry |
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Feenixx customers can download a
spreadsheet listing SKUs and UPC
Numbers from this website. Password protected to prevent unauthorized
use. Email us for the password. |
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